24-hour magic · 10-user test

HBC Wave 1 brain.

A rendered project workspace for the Chairman: specialist agents, roadmap, decisions, product surfaces, content direction, and the no-data magic path from city + goal → class pick → stack.

MessagesHBCnow
I like Pilates. I’m in Miami. I want to tone up.
There are 8 Pilates-style classes near you tomorrow morning. I’d pick Solidcore if you want body comp, CorePower Sculpt if you want sweat + mobility, or classical Pilates if you’re sore.
For your goal: book Solidcore 8:15am, then 25–35g protein within 45 min.
Start Pilates Lean Stack
10Wave 1 users
24htarget magic window
5initial stacks
$49pricing anchor

Specialist team

HBC now runs like a Tycoon-style agent company: Hermes CEO frames the mission, spins specialist agents, synthesizes the work, and updates the Project Brain.

Riley

Market & City

  • City choice
  • ICP evidence
  • Boutique density
  • Recruiting wedge
Casey

Content & Social

  • SYNC’D lane
  • City guides
  • Stack posts
  • Creator/instructor angles
Darren

Product & Data

  • City Health Graph
  • Static data vs scraper
  • Recommendation flow
  • Build sequence
Next hires

GTM + Metrics

  • Jordan: recruiting
  • Sam: dashboard
  • Harper: trust guardrails
  • Builders/reviewers

Roadmap

The work is intentionally narrow until HBC proves the first useful interaction. Clinical, SEO scale, and studio partnerships stay downstream.

Now

Freeze Wave 1

  • First city decision
  • Invite audience
  • Payment framing
  • Concierge tone
Build

No-data magic

  • Short onboarding
  • Class recommendation v0
  • Stack opt-in
  • Feedback prompts
Launch

10-user test

  • Friends + PEF
  • Invite link
  • Daily signal review
  • Day 3 keep/kill read
Next

Vasari GTM

  • Building launch plan
  • Local club story
  • IV medspa role
  • HBC learnings folded in

City sprint result

Riley, Casey, and Darren now recommend a two-track answer: NYC for structural scale, Austin this week for live founder-led proof.

CEO recommendation

NYC scale · Austin now

Keep NYC as the strongest first scale city, but run Austin immediately while Roby is on the ground. Austin can produce live user feedback, content proof, and concierge recovery loops faster this week.

  • NYC: best density, culture, and long-term City Health Graph.
  • Austin: best 72-hour field lab because the Chairman is physically there.
  • Both should start static-curated; do not go scraper-first yet.
1. Austin this weeklive pilot
2. NYCscale city
3. Miamirunner-up
4. LA / DClater
5. Iowa Citylocal test

Austin 72-hour pilot

A tactical sprint to prove that HBC can make 10 central Austin users feel like texting HBC beats searching Google, ClassPass, Instagram, or asking a friend.

Boundary

Central only

  • Downtown / 2nd / Rainey
  • South Congress / Bouldin
  • Zilker / Barton Springs
  • East Austin
Graph v0

Static curated

  • 30–50 verified nodes
  • Fitness + recovery + outdoor
  • Booking/source URLs
  • Editorial confidence score
Content

Founder in field

  • “I asked HBC in Austin”
  • South Congress Lean Day
  • East Austin Reset
  • Barton Springs Body Reset
Success

10-user readout

  • 7 real requests
  • 5 useful recs
  • 3 repeat texts
  • 2 strong quotes/screenshots

Chairman decisions

These are the calls that materially change product, audience, sequencing, or budget.

Call this lane HBCset
Trust before clinicalset
Stacks as recipes/protocolsset
SYNC’D as social referenceset
Approve Austin this week as live pilot?recommended
Keep NYC as first scale city?recommended
First Austin cohort: Roby’s in-person networknext
Static curated class list vs scraper-first?static v0
Launch tone: girls’ wellness or broader?open

Rendered content direction

SYNC’D gives the culture lane. HBC adds the action: what to book, what to eat, what to recover with, and which stack to run.

HBC · Austin

What I’d book near South Congress.

Workout, protein, walk, recovery — built around where you are today.

Austin Stack

The Barton Springs Body Reset.

Trail, dip, clean lunch, recovery. Very Austin, very HBC.

Founder in field

I asked HBC what to do in Austin.

Text screenshot → real-world execution → feedback loop.

Next build surface

The first rendered decision page should compare onboarding variants: current health intake vs Wave 1 concierge flow vs hybrid.

1. Audit current onboarding + stack surfacesnext
2. Render onboarding decision page for Chairman reviewnext
3. Implement selected Wave 1 pathafter decision
HBC Project Brain · generated by Hermes · source workspace: /Users/roby/hot-body-coach/.hermes/projects/hbc-wave1